MFP Buying Review Workflow

Step 1: Calculate the Sell-Through Rate (STR)

STR measures how much of your inventory was sold during a given period compared to the starting inventory.
  • Formula:
Sell-Through Rate = Opening Stock / Sales​
  • Why it matters: A high STR shows your category or product is in demand, which might signal growth opportunities. Conversely, a low STR may indicate slow-moving or outdated stock.
  • Actions to take:
    • High STR: Plan purchases to arrive on time (ideally within the first 10 days of each month) to sustain momentum.
    • Low STR: Investigate slow-moving stock. It might need markdowns or better merchandising.
 
Ken says:
"The sell-through rate is one of your most powerful KPIs. It tells us how well inventory is converting into sales. High sell-through rates indicate potential growth for a category, but only if we act quickly. Products must flow onto the selling floor on time, ideally within the first 10 days of the month, to maintain that momentum. On the other hand, if your STR is low, it’s a red flag. It might mean your stock is outdated, wrongly priced, or poorly aligned with customer demand. This is the time to evaluate whether markdowns or SKU reviews are needed to clear slow-moving inventory."
 

 

Step 2: Calculate Markdown Percentage

Markdown percentage measures how much discounting has been applied to sell inventory.
  • Formula:
Markdown % = ( Sales / Markdowns )×100
  • Why it matters: Excessive markdowns reduce profitability. A well-planned markdown strategy helps clear old stock and achieve sales targets.
  • Actions to take:
    • Aim to use markdowns strategically as promotional tools rather than a reactive measure.
    • Minimize markdowns by improving forecasting and inventory management.
 
Ken says:
"Markdowns are inevitable, but how you manage them makes all the difference. A high markdown percentage cuts directly into your gross profit, so you must aim to control it. Use markdowns as a deliberate strategy to meet your sales budget and attract customers, not as a desperate reaction to aged stock. If your markdowns are creeping up, it’s a signal to revisit your forecasting, pricing, or stock levels. Remember, the best markdown strategy balances clearing inventory while protecting profitability."
 

 

Step 3: Compare Sales (Actuals vs. Budgeted)

Evaluate how actual sales from the last month compare with next month’s budgeted sales to track performance.
  • Why it matters: Sales reflect the success of inventory planning and product availability. Stockouts of best-sellers can significantly impact revenue.
  • Actions to take:
    • Identify best-sellers (products responsible for 80% of sales) and ensure they are replenished promptly.
    • Investigate why sales missed the budget, such as insufficient stock, product quality, or customer demand changes.
 
Ken says:
"Sales performance isn’t just a number; it’s the lifeblood of your business. Comparing your actual sales to budgeted sales for the next month helps you spot trends early. If sales underperform, it might be because your best-sellers are out of stock. Remember, 80% of your sales come from 20% of your stock, so make sure these items are well-stocked. The better you manage these critical SKUs, the closer you’ll get to achieving your budgeted sales goals."
 

 

Step 4: Assess Closing Stock and Days of Stock (DOS)

Closing stock refers to inventory remaining at the end of a month. Days of stock measures how long that inventory will last based on current sales rates.
  • Why it matters: Excessive closing stock or high DOS may indicate aging inventory that needs attention.
  • Actions to take:
    • Analyze if purchases align with sales trends. Reduce overbuying to prevent aged stock buildup.
    • Implement corrective actions like markdowns or promotional efforts for slow-moving items.
 
Ken says:
"Closing stock and days of stock are like a health check for your inventory. Too much closing stock—or excessive days of stock—suggests you’re holding onto aged inventory. This ties up cash flow and leads to potential markdowns. Look at your sales data and recent purchases to figure out where the bottleneck is. Are you buying too much of a slow-seller? Or is your stock just not moving? Either way, this is where you step in to correct the course before aged stock becomes a bigger issue."
 

 

Step 5: Analyze Days of Stock Coverage for the Planning Period

Look ahead at how much stock is available to support future sales over the planning period.
  • Why it matters: Maintaining the right stock levels prevents overstock (which ties up cash and storage) or understock (which leads to missed sales opportunities).
  • Actions to take:
    • Cross-check the projected days of stock with your budget.
    • Adjust purchases, pricing, or promotions to align with your targets.
 
Ken says:
"You need to think ahead. How will your current days of stock impact sales, closing stock, and markdowns over the next few months? This analysis ensures you have enough inventory to meet demand but not so much that you’re stuck with overstock. Cross-check your stock coverage with your budgeted days of cover for each category. This step helps you avoid reactive decisions later, keeping you on track with your sales and inventory goals."
 

 

Step 6: Review First Margin Percentage

First margin percentage is the difference between the selling price and the cost price, expressed as a percentage of the selling price.
  • Why it matters: Higher margins mean more profitability. Monitoring first margin helps avoid issues like overpaying suppliers or underpricing products.
  • Actions to take:
    • Identify and correct significant variations (+/- 5%) in margins within a category.
    • Re-categorize SKUs if necessary to ensure margin consistency.
    • Review future committed orders to prevent margin slippage.
 
Ken says:
"Margins are the foundation of your profitability. The first margin percentage measures how much profit you’re making on a product right out of the gate. If there’s significant variation in margins within a category—say, more than 5%—you need to dig deeper. Maybe some SKUs are mispriced, or perhaps they belong in a different category altogether. Reviewing first margins ensures you’re not losing money before the product even hits the floor."
 

 

Step 7: Validate Committed Orders and Available-to-Spend (ATS)

Committed orders refer to products already ordered from suppliers. ATS indicates how much of your open-to-buy budget is still available for spending.
  • Why it matters: Ensuring enough inventory is scheduled for delivery (especially in the first 10 days of the month) is critical to meeting sales goals.
  • Actions to take:
    • Compare committed orders against open-to-buy targets:
      • First month: At least 95% of open-to-buy should be committed.
      • Second month: 85% committed.
      • Third month: 75% committed.
    • Adjust supplier orders to meet these benchmarks.
 
Ken says:
"Your committed orders are your future. These should align with your open-to-buy budget and reflect what’s needed to hit your sales targets. As a rule of thumb, 95% of your open-to-buy for the first month should already be committed. For the second and third months, it’s 85% and 75%, respectively. Why? Because having the right inventory arriving at the right time—especially in the first 10 days of a trading month—is critical to hitting your planned sales numbers. Miss this, and you risk losing sales momentum."
 

 

Step 8: Compare Closing Stock with Opening Stock

Ensure your planned ending stock (closing stock) aligns with what you started the planning period with (opening stock).
  • Why it matters: Accurate stock levels are crucial for setting realistic sales and inventory plans. Visualizing inventory helps you understand whether you’re over or understocked.
  • Actions to take:
    • For example, if you plan for $150,000 in closing stock and your average selling price is $100/unit, ensure 1,500 units are available and appropriately displayed.
 
Ken says:
"Inventory planning is all about balance. At the end of your planning period, your closing stock should make sense in the context of your opening stock. Let’s say you’re planning for $150,000 in closing stock at $100 per unit—that’s 1,500 units. Now, visualize those units on your floor. Does it match what you’ve historically needed? By thinking in terms of physical stock, not just numbers, you ensure your plan is grounded in reality and set up to succeed."
 

 

Step 9: Estimate Units on Hand

Calculate the physical number of products available at the end of a period based on their selling prices.
  • Formula:
Units on Hand = Closing Stock Value​ / Average Selling Price
  • Why it matters: Understanding units helps you visualize stock depth, detect display issues, and prevent missed sales.
  • Actions to take:
    • Check whether products are well-displayed in-store and match floor capacity.
    • Resolve overstocking or understocking issues by analyzing historical trends.
 
Ken says:
"This step is about turning dollar values into something tangible: units. When you divide your closing stock by the average selling price, you get the actual number of items on hand. This helps you picture what’s in your store or warehouse. If you notice that the floor looks empty or overstuffed, your sales data may be misleading. Units on hand give you a real-world check on whether your inventory matches your presentation goals."
 

 

Step 10: Address Aged Stock

Aged stock is inventory that hasn’t sold within the expected timeframe.
  • Why it matters: Old stock ties up cash flow and often requires markdowns, which reduce profit margins.
  • Actions to take:
    • Use your retail management system (RMS) or POS data to identify aged stock.
    • Take actions like:
      • Markdown discounts.
      • Supplier returns or exchanges.
      • Improved visual merchandising or staff product knowledge to boost sales.
 
Ken says:
"Aged stock is like dead weight—it slows you down and eats into your profit margins. Your RMS or POS system can tell you which items have been sitting too long. But don’t just jump to markdowns. Sometimes, better merchandising, improved in-store displays, or even training your staff to highlight key product features can boost sales. Remember, customers can’t buy what they can’t see. If aged stock lingers in reserves or isn’t properly showcased, you’re leaving money on the table."
 

 

Final Thoughts from Ken:

"Remember, all these steps are interconnected. Each KPI—sell-through rate, markdown percentage, stock levels—tells a part of the story. The more you align these metrics with your sales goals and customer demand, the more successful your MFP process will be. Most importantly, always think about the customer. How does your inventory look to them? How does it meet their needs? When you plan with the customer in mind, the numbers will follow."
 

General Tips

  1. KPIs Matter: Always refer to key performance indicators like sales, stock levels, and margins for insights.
  2. Plan Forward: Use past performance to guide future plans.
  3. Be Visual: Think in terms of the physical products in your store and how they’re presented to customers.
  4. Balance: Aim for just the right amount of inventory—not too much, not too little.